Webinar on-demand.
Unlocking Brand Growth on a Budget: How Digital Media Can Support Growing and Emerging Brands

 

The UK’s online grocery landscape is evolving at pace. What was once a small and exclusive group of brands ‘dipping their toe’ into the pool of retail media, is now an ocean of thousands of brands, millions of customers and a whole ecosystem of digital channels.

More customers, more touchpoints, more shopping missions, can seem especially daunting for growing and emerging brands who often have a limited budget and presence when going up against the ‘bigger fish’.

In this webinar, we explore how growing and emerging brands can leverage Tesco’s digital media ecosystem to scale smarter:

1. More customers – grow your audience reach:

  • Learn how Tesco shoppers engage with digital media and how you can tap into this behaviour to fuel both shopper and brand growth.

2. More touchpoints – grow your opportunities to influence:

  • Learn about the interaction of online and offline shopping habits with the rise of ‘blended shopping’.
  • Understand how to select digital media channels based on your KPIs through the funnel.

3. More shopping missions – grow your value-add:

  • Discover the different shopping missions and mindsets of Tesco shoppers and how to tailor your digital media selection accordingly.

4. Guest Speaker Spotlight – Inspired Pet Nutrition:

  • Hear from Alexandra Derham as she shares Inspired Pet Nutrition’s journey into digital advertising—key learnings from past campaigns, how digital is now being integrated into their wider media mix to support in-store activity, and what’s next for the brand as they look to the future.

This webinar took place on the 29th of April 2025.

 
Watch webinar recording