Drive sales and boost promotions by ensuring your products get seen on Tesco.com.

Get in touch - How to win with Relevant Sponsored Search on Tesco.com

Drive sales and boost promotions by ensuring your products get seen on Tesco.com.

Tesco.com customers make over 20.2M basket adds¹ via department, aisle, and shelf placements per month. Browse is the third highest placement for basket adds behind search and favourites. Brands can now leverage this opportunity with the latest expansion of our Sponsored Products capabilities on Tesco.com.

Sponsored Browse gives you the power to…

Boost promotions – drive consideration of your products to customers browsing the category, aisle, and shelf
Amplify your NPD launch - target customers looking for product inspiration
Drive sales – target customers who are in a purchase mindset looking for something new

Learn how you can benefit
from using Sponsored Browse

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How it works.

This advertising solution will give Brands the ability to target over 7.5M prospective customers¹ who are in a purchasing mindset.

Up to two ad placements will be available at the top of the product catalogue in positions one or two.
The placements will be available on the department, aisle, shelf, sub-shelf levels. For the initial trial you won’t be able to bid on these separately.

Products will only be eligible to appear in any listing in which they would appear organically, subject to range and availability filtering.
Any product that appears in a sponsored position will be de-duplicated from remaining products on the first page (i.e. a product will not appear in a sponsored position and another position on the first page), but may appear on subsequent pages.

Resources.

How to win the Tesco digital shelf: Sponsored Browse.

With more people shopping online, Brands need to ensure that their products are just as visible on digital shelves as they would be in-store.

Tesco.com customers make over 20.2 million basket adds via category, aisle, and shelf placements each month in addition to 12.5 million browse visits per month.

This webinar introduces Sponsored Browse, a media solution that will help solve a Brands online visibility challenge and improve conversion rates on Tesco.com, we also share -