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Elevate your retail strategy with data-driven insights

At dunnhumby, we improve the lives of people by helping businesses engage with them as individuals. Our purpose is simple: deliver solution-based customization that meets the unique needs of Retailers, CPGs, and Customers. For over 35 years, our AI-powered Customer Data Science, Software, and Consulting have empowered over 60 retailers and 1,250+ CPGs globally.
| dunnhumby is transforming retail media with its latest AI-powered omnichannel solution!
Dunnhumby partnered with AdTech innovator Osmos to enhance our Retail Media Platform, bringing together: 

  • Rapid deployment: retailers can launch a retail media business and generate revenue within 6-8 weeks   
  • Simple integration: the Retail Media Platform seamlessly connects with existing marketing and advertising systems   
  • Complete picture: retailers and brands can track revenue, manage inventory, and view consolidated performance reports in one place   
  • Centralized and streamlined operations: customizable automated order systems and intuitive workflows 
The platform uses in-store transactions and long loop data for more precise targeting, personalized marketing campaigns, and optimized media spend across multiple channels including in-store.
Let's discuss how we can help you capture your share of the growing Retail Media market and realize over $500M in gross media revenues along with a 2% uplift in total sales through personalized media.


Other capabilities include:

  • Loyalty & Personalization: Transform every customer interaction. Achieve +2% like-for-like sales uplift and ~20% increase in loyal customer retention.

  • Supplier Collaboration: Enhance CPG collaboration to unlock commercial potential. Achieve +2-5% improved category sales.

  • Competitive Insights: Understand key business drivers and customer needs. Realize +3% growth in like-for-like sales and 7% market share growth.

  • Assortment: Make data-driven assortment decisions. Gain +2-5% like-for-like sales uplift, 50% efficiency savings, and 10x ROI.

  • Price & Promotion: Enhance value perception and promotional effectiveness. Experience +1-3% sales uplift, +1-2% margin gains, and +4% cash profit with optimized pricing.
Why partner with us?

We are the trusted partner for Fortune 100 companies and beyond, specializing in full-service consultancy supported by AI-powered data solutions.

Unmatched Expertise:

  • 18 billion+ data records processed weekly
  • 1.3 billion+ global shopper insights generated annually
  • $1 trillion worldwide retail sales analyzed each year
  • 10,000+ professionals using our tools
Request a meeting









| Don't miss our session!  
Date & Time
Thursday, May 8, 2025, 10:45 AM - 11:15 AM

Description
Much has been said about the power of shopper data powering a retailer’s media network. Fresh loyalty data should be the backbone for media planning and targeting leading to more successful campaigns. The shopper data has proven its worth for category management, assortment planning, pricing and promotions, but are we maximizing the power of loyalty/sales data for retail media? Join to discuss and debate the pros, cons, pitfalls and nuances when applying shopper data to produce effective retail media campaigns.
Thoughts from our experts