COVID Consumer Pulse Survey for U.S., Wave 9 Report

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The dunnhumby Covid Consumer Pulse Survey for U.S., Wave 9 Report

Woman in mask and gloves at the grocery store

In March 2020, just after much of the world had gone into lockdown in an effort to control the spread of the Coronavirus, dunnhumby launched its first Consumer Pulse study. The early studies were focused on shopper reactions to the virus and how it was impacting their shopping habits.

Over the next 22 months, we have continued these pulse studies and have expanded to include other issues relevant to shoppers today.

Other waves were conducted in March, April, May, July, September, November of 2020, February and September of 2021. The 9th wave of the study was conducted from January 25, 2022 to February 8, 2022 just past the peak of a major outbreak of Coronavirus, driven by the Omicron variant.

Each wave of this study is composed of 400 shoppers in each market. Data in this report is from the USA sample and includes global comparisons.

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