In March 2020, just after much of the world had gone into lockdown in an effort to control the spread of the Coronavirus, dunnhumby launched its first Consumer Pulse study. The early studies were focused on shopper reactions to the virus and how it was impacting their shopping habits.
Over the next 18 months, we have continued these pulse studies and have expanded to include other issues relevant to shoppers today.
Other waves were conducted in March, April, May, July, September, November of 2020 and February 2021. This is the 8th wave of the study and was conducted in September 2021
Each wave of this study is composed of 400 shoppers in each market. Data in this report is from the USA sample and includes global comparisons.