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Supercharge your retail strategy with the Competitive Threat Evaluator. This AI-driven tool merges dunnhumby’s exclusive Retailer Preference Index (RPI) data with geolocation data from Placer.ai to uncover critical competitive threats, helping you make smart, data-backed decisions to boost store performance and outshine the competition.

Unlock unmatched competitive advantages

Streamline data integration

Seamlessly integrate multiple data points to perform a holistic analysis of competitive threats, pinpointing key areas to sharpen your strategies.

Optimize investment strategies

Effectively prioritize investments across various geographies for maximum impact, ensuring your efforts deliver the highest returns.

Expand with confidence

Refine your densification strategy within your current footprint and swiftly gain a competitive understanding of new market landscapes as you expand.

Harness comprehensive competitive insights

Map your brand landscape

Visualize strengths and weaknesses across retailers to gain precise insights into your competitive landscape, enabling targeted marketing and strategic initiatives.
Cross-Shop: % of your locations' customers who cross-shop a specific competitor location, when it's in your trade area.
Category Affinity: Relative similarity in your department focus, between your chain and each competitor's chain.

Gain local and total footprint insights

Unlock a comprehensive view of market dynamics with data at chain, store, and geographic levels. Customize strategies for each location, ensuring tailored approaches that drive successes.
Visits Growth: Growth/decline in specific competitor foot traffic, for most recent 52 weeks compared to 52 weeks prior, in your trade area.
Cross-Shop: % of your locations' customers who cross-shop a specific competitor location, when it's in your trade area.
Threat Intensity: Number of specific competitor locations in each of your location's trade areas.

Diagnose competitive threats

Identify threats in assortment, experience, pricing, promotions, and more by using integrated data to gain a clear, comprehensive view of your competitive environment.
Category Affinity: Relative similarity in your department focus, between your chain and each competitor's chain.
Share of Wallet: Relative measure of how broad each competitor's assortment range is.
Price, Promo and Rewards: Customer perception of competitor's ability to save them money.
Speed & Convenience: Customer perception of competitor's ability to save them time, through brick-and-mortar channels.
Digital: Customer perception of competitor's ability to save them time, through channels/shopping apps.

Transform data into action

Optimize local marketing, plan new store locations strategically, and prioritize investments in remodels. Make confident, data-driven decisions to enhance performance and growth across your retail network.
Threat Intensity: Number of specific competitor locations in each of your location's trade areas.
Threat %: % of your locations with specific competitor's location, in your location's trade area.
Threat Distance: Distance from specific competitor location to your store location, when its in that location's trade area

Data-driven insights for strategic superiority

The Competitive Threat Evaluator leverages crucial data points to deliver unparalleled insights.

Key metrics include Threat Intensity, revealing the number of competitor locations within each trade area, and Price Perception, indicating the customer perception of savings when shopping at those competitive chains. Plus, it tracks Visit Growth trends to monitor competitor market share fluctuations.

And that's just the beginning—this tool encompasses even more metrics to give you a thorough understanding of your competitive landscape.




Express your interest and gain early access

Ready to revolutionize your retail strategy with cutting-edge competitive insights?

Simply fill out the form to express your interest, and our sales team will reach out to you to share more information about the tool. Plus, you'll be among the first to gain access before the official launch!








Register now for early access
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