Webinar on-demand.
Inspire webinar series: Seasonal and category event planning

Seasonal and category events are an integral way for Tesco to bring excitement and differentiation to the store and online. They’re also a great way for suppliers to engage with a broader audience, encourage trial from new shoppers, grow share of wallet, or get customers to add something a little different to their repertoire at event time.

Outside of prominent seasonal events such as Christmas, Easter, etc., there are also many category-specific events, such as Low and No in BWS, Spring Cleaning in Household, or a multitude of exciting cultural events in the world foods space.

In this webinar, you’ll hear from Laurence Brown, Senior Insights Lead, Ciara Hagan, Customer Propositions Lead, Kate Keenan, Media Planner and Julianne Russell, Insight Client Lead and will learn;

• What is a Tesco event (category & seasonal)
• Why are events important to customers, Brands, and Tesco
• How we use data to help Brands achieve the most relevant and effective activation campaigns

This webinar took place on 16th December 2021.