Webinar on-demand.
Inspire webinar series: The effect of inflation on shopper dynamic: how to profile Tesco Clubcard customers

With the increase in inflation affecting consumers' everyday lives, shopping habits will see a significant shift in dynamic over the next 12 months. With customers anticipated to become more price-sensitive and promotions becoming even more crucial to a Brand’s success. The need to understand who is buying a Brands products, what is driving their purchase, and a Brand can speak directly to these shoppers has never been greater.

Join dunnhumby’s Sandeep Lallian, Jack Oliver, Laura Duke and Stuart Bucknell as they share how the Customer DNA and Media teams use Clubcard data to profile shoppers, create segmentations, and target shoppers with media.

In the webinar the team will also provide;

• An introduction to our customer insight profiling and Tesco Five Families segmentation
• The difference purchase drivers and missions among the Clubcard base
• How to drive audience-led media planning
• Reviewing key channel trends to inform activation
• Introduce the Relevancy and Advertiser Value Proposition

This webinar took place on 11th May 2022.