How to win with Relevant Sponsored Search on Tesco.com
Partnering with Tesco Media & Insight Platform on retail media presents brands and their media agencies with a huge opportunity, it offers in-depth insights into shoppers and a variety of ways to engage with them. Self-serve powered by dunnhumby Sphere makes it easier than ever to capitalise on that opportunity, giving you direct access to Tesco first-party data and the ability to plan, execute, and measure omnichannel campaigns via an intuitive, user-friendly self-serve platform.
With granular insights from 21 million Clubcard households1, our self-serve platform enables you to create highly personalised audiences that meet specific sales and marketing objectives across multiple channels and touchpoints. It’s the all-in-one platform you need to find more of the audiences that matter most to you.
Combining an intuitive and user-friendly interface with a fully-integrated suite of powerful tools, Self-serve also gives you complete control over every aspect of campaign creation. From audiences and insights through to forecasting, booking, and measurement, we make it easy for you to fine-tune your approach for maximum impact.
Whether you’re looking to reach out to shoppers through Tesco’s own channels or create first-party audiences that can be activated on other leading advertising platforms, Self-serve powered by dunnhumby Sphere is the simple and effective way to tap into the power of Retail Media.
1Tesco plc, Preliminary Results 2022/23, April 2023
With an extensive suite of dedicated tools – all incorporating automated workflows – our self-serve platform helps you get your campaigns up and running in just a few simple steps:
Do it all with our connected platform
Improve campaign effectiveness with in-depth insight into Brand and product performance.
Choose from a range of pre-defined customer segments, or create your own to meet specific marketing goals.
Maximise ROAS by forecasting the results of campaign activities before you go live.
Create and manage omnichannel Retail Media campaigns across Offsite, Onsite and In-store (coming soon).
Keep tabs on ROI with in-depth measurement capabilities that track sales and conversions.
Manage all of your invoices and payments using the easy and efficient Billing module.
Influence your most relevant shoppers at every stage of their journey
Generate awareness, re-engage lapsed buyers, or find new customers. Whatever your goals, we can help you find more of the right shoppers to meet your needs.
Want to learn more about how we can help you manage Retail Media campaigns with Tesco?
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