Report.
Why retail media is the next big thing for brands

Retail media is enjoying an unprecedented surge in investment right now, particularly in Europe. The IAB suggests that retail media spend across the continent will rise from €9bn in 2021 to €29bn by 2026¹. In the UK specifically, media investment company Group M believes that retail media spend will hit £2.4bn by 2024².

This trend isn’t just occurring in the UK, either. By the end of this year, the global industry could be worth around $50bn according to Forrester³. For consultancy firm BCG, the long-term global value will top out closer to $100bn per year⁴. Should that latter estimate prove to be correct, retail media would be generating advertising revenues worth around four times that of YouTube⁵. But what’s behind this unprecedented rise in retail media? What are the main drivers? Who are the key players? Which channels are seeing greatest growth and innovation?

Download the report to learn about retail media’s growing relevance for brands and agencies and how you can get started on your retail media journey with Tesco Media & Insight Platform.

¹European Retailers Are Thinking More Like Publishers as They Expand Media Offerings – Videoweek, 20th January 2022
²This Year Next Year: U.K. End-Of-Year Forecast – GroupM Blog, 1st December 2020
³Predictions 2022: Advertisers Lean Into Retail Media Momentum, New Modes, And, Yes, The Metaverse - Forrester Blog, 28th October 2021
⁴The $100 Billion Media Opportunity for Retailers – BCG, 19th May 2021
⁵Worldwide advertising revenues of YouTube as of 3rd quarter 2021 – Statista