Retail media continues to evolve, presenting both exciting opportunities and new challenges for CPGs and media agencies.
The Shape What Britain Buys 2025 report delves into the retail media trends anticipated to define the upcoming year building on the learnings and insights from 2024.
While some of these trends have been developing over time, 2025 is expected to be a pivotal year requiring brands and agencies to adapt their strategies.
Leveraging insights from over 23 million Clubcard households across the UK, the report offers informed trends on the future of retail media.
Read Shape What Britain Buys 2025 now to get the inside track on the industry-defining issues that lie ahead including:
- Brands bounce back: As consumer confidence recovers, national brands will have the chance to reposition themselves with shoppers.
- Blended goes big: For many shoppers, online research is now an essential precursor to in-store shopping—giving brands new ways to engage and inspire.
- Measurement matures: Tailored metrics, long-term value, and cross-industry standardisation. We believe that this is the year that retail media measurement will come of age.