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Shape What Britain Buys 2024

Retail media is constantly evolving. From changes in shopper behaviour to innovative new products and channels, nothing stays still for long. For consumer brands and the media agencies that represent them, it means two things: firstly, it ensures that there’s no shortage of exciting opportunities; secondly, there’s always something new to plan ahead for.

Shape What Britain Buys 2024, is our look at the retail media trends we believe are going to define the year ahead. Not all of these trends are new. Many have been in motion for some time already. But in 2024, we feel they’ll reach a tipping point – one at which brands and media agencies will need to evolve the way they work.

Can we predict the future? Clearly not. But, with insight into more than 21 million Clubcard households and their shopping behaviours across the UK, as well as deep connections with hundreds of brands, we can at least make some well-informed predictions about what comes next.

Read Shape What Britain Buys 2024 now to get the inside track on the industry-defining issues that lie ahead including issues like…

• Blended shopping, and the growing tendency for customers to shift seamlessly between online and offline retail channels. Shape What Britain Buys explains how you can use the digital shelf to inspire and inform shoppers before they visit a physical store.
• Retail media teams, and why smart brands and agencies are bringing specific skillsets together to create dedicated “centres of excellence”. Discover why new opportunities demand new ways of working – and how your own business can benefit from an integrated approach to retail media.
• The connected store, and why it offers an invaluable creative canvas for any brand that wants to build a deeper relationship with its customers. Learn how the right mix of media touchpoints can give you the ability to communicate value in ways that go far beyond price.