Relevant Sponsored Search.

Convert your Brand’s highest intent shoppers on Tesco.com

Webinar
On-demand

How to win with Relevant Sponsored Search on Tesco.com

Boost your Brand's visibility and drive sales by ensuring your products get seen on Tesco.com.

The pandemic accelerated the adoption of grocery eCommerce, online food sales grew by C.80% YOY in 2020 and in January 2021 the average online food sales equated to £416m per week being spent¹. So, with more people shopping online for groceries CPG's must adapt how they advertise to achieve sustainable growth.

Consumer demand for product discovery and greater convenience online means that CPG Brands need to rethink how they engage with shoppers. Whether someone is searching for generic terms, brand names they already know and love or are on a quest for something completely new when a shopper goes looking for a product on a digital storefront it's the perfect time to grab their attention.

Tesco, with its 36% share of the online market², is the UK's largest eCommerce grocery retailer attracting on average, 67 million visits, from 25 million unique visitors, every month³. Ensuring you Brand's products are visible onsite is crucial for future success.

Relevant Sponsored Search delivered in partnership with CitrusAd lets you boost the position of your SKUs with sponsored ad listings that appear natively as part of the search results so you can maximise conversions, drive incremental sales and recognition for your Brand.

Harness the power of
Relevant Sponsored Search

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Relevant Sponsored Search allows you to:

Create campaigns via a self-serve platform with real-time bidding
Deliver advertising with customer data-driven relevance
Bid for the top two positions in the search results across Tesco.com and app

Drive conversion of key products
Improve product discovery and visibility within search results
Generate closed loop sales measurement via granular performance reporting

Did you know?

67m

the average monthly visits on Tesco.com from 25m unique visitors³

44%

of basket additions on Tesco.com come from Search making it a vital shopper touchpoint⁴

95%

of all Search basket additions are from the first page of results⁵

44%

of all search basket additions are from positions from positions 1 & 2 in the results⁵

¹ONS, Retail Economics Analysis, January 2021

²Kantar Worldpanel, 12 weeks ending 20th February 2022

³Adobe Analytics, average January to October 2021

⁴Tesco, February 2021

⁵January 1 – March 31 2021, only desktop visit data (excludes App)

Interested in getting started with Relevant Sponsored Search?

Get set for launch by downloading our Client Information Pack and completing the Team and Wallet Onboarding Form.

Download now

Resources.

Capitalising on the eCommerce boom: how to maximise your Brand's visibility on Tesco.com.

Online grocery in the UK more than doubled during 2020, making Retailer-owned websites a better place to reach potential customers than ever before. Ensuring your products are visible onsite is crucial for future success.

This webinar introduces Relevant Sponsored Search, a media solution that will help solve your online visibility challenge on Tesco.com, we also share;