Relevant Sponsored Search.

Increase conversions with high-intent shoppers on Tesco.ie

Improve visibility and supercharge conversions by showcasing your products at the top of Tesco.ie search results.

Retailer websites are now one of the biggest pre-shop touchpoints that customers use in the run-up to making a purchase – 37% of shoppers say that information on retailer-owned websites and apps helps them make up their mind on what to buy¹. Getting your products seen in the right place at the right time can have a demonstrable impact on sales, both online and off.

With Relevant Sponsored Search, you can enhance visibility and drive conversions at the same time by showcasing your products in the top two search results.

Get your products seen where and when it matters most – the point at which online shoppers are looking for their next basket add.
Take control of your campaigns with flexible targeting options and pay-per-click budgeting.
Capitalise on the reach that comes with Ireland’s largest online grocery retailer – with 60% of the online market share², more than 4 million monthly visitors³ and over 500,000 searches each week⁴.

Harness the power of
Relevant Sponsored Search

Download flyer

Relevant Sponsored Search gives you the power to:

Create campaigns via a self-serve platform with real-time bidding
Deliver the most relevant ads to the most relevant shoppers
Feature your products in the top two search results across Tesco.ie and app

Combine with upper funnel Tesco.ie media to convert search demand from banner ads
Drive penetration of your products into shopper favourites, prompting future repeat purchases
Generate closed loop sales measurement via granular performance reporting

Did you know?

+4m

visits to Tesco.ie every month³

49%

of all basket additions come from the top two search results⁴

88%

of all additions come from the first page of search results⁴

200-400%

average ROAS from Relevant Sponsored Search⁵

55-70%

average conversion rate from Relevant Sponsored Search⁵

¹The State of Ecommerce 2021 – Catalyst and Kantar, 2021

²Kantar Ireland, 52 w/e 17 April 2023

³Adobe Analytics, April 2023

⁴Adobe Analytics, 1 – 7 May 2023

⁵CitrusAd, average 2022

Interested in getting started with Relevant Sponsored Search?

Get set for launch by downloading and completing the Team and Wallet Onboarding Form.

Download now

Resources.

Maximising brand visibility on the digital shelf: Introducing Relevant Sponsored Search on Tesco.ie, Ireland’s largest online grocery retailer.

With more people now shopping online, Brands need to ensure that their products are just as visible on digital shelves as they would be in store. Visibility on Tesco.ie, Ireland’s largest online grocery retailer, is vital not only to the promotion of new lines, but in staying front of mind with existing Customers, winning back lapsed ones, and acquiring new buyers, too.

This webinar introduces Relevant Sponsored Search, a media solution that will help solve your online visibility challenge on Tesco.ie, we also share;

The importance of search at the online point of purchase
What is Relevant Sponsored Search?
How Relevant Sponsored Search works alongside Onsite Display Advertising
A demo of the Sponsored Search platform and campaign best practice

Cathal Deavy

Salvatore Pendino

Rory Sangster

Webinar
On-demand

Watch recording

Get in touch.

Want to learn more about how Relevant Sponsored Search can help your brand win on Tesco.ie?

Send us a message and one of the team will be in touch!