In this episode of The Six Sells Podcast, Mike Nicholson from Six Sells speaks with Nick Ashley from Tesco Media and Insight Platform about Retail Media:
- What is it and how should it be defined?
- Is it an opportunity or a threat to the open web?
- Tesco Clubcard data and how to activate it
- Omnichannel advertising 'from sofa to store'
- Examples and case studies
Released on 28th of February 2024
Listen on Spotify