Podcast.
The Six Sells Podcast

 
Omnichannel advertising from sofa to store

In this episode of The Six Sells Podcast, Mike Nicholson from Six Sells speaks with Nick Ashley from Tesco Media and Insight Platform about Retail Media:

  • What is it and how should it be defined?
  • Is it an opportunity or a threat to the open web?
  • Tesco Clubcard data and how to activate it
  • Omnichannel advertising 'from sofa to store'
  • Examples and case studies

Released on 28th of February 2024

Listen on Spotify
Omnichannel advertising from sofa to store