Podcast.
FMCG Guys Podcast: Connecting store and media

 
Connecting store and media

Nick Ashey, Client Development Director at Tesco Media and Insight Platform shares his retail media wisdom we explore how the UK largest grocer views media and much more:

  • Connecting Retail Media with Tesco's In-store experience
  • #forgetthefunnel to create a true 360 brand experience
  • Closing the loop and assessing returns on investment
  • dunnhumby: putting a loyalty plus Retail Media proposition together

Released on 12th of July 2023

Listen on Spotify
Connecting store and media