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Elevate your retail strategy with data-driven insights

At dunnhumby, we improve the lives of people by helping businesses engage with them as individuals. Our purpose is simple: deliver solution-based customization that meets the unique needs of Retailers, CPGs, and Customers. For over 35 years, our AI-powered Customer Data Science, Software, and Consulting have empowered over 60 retailers and 1,250+ CPGs globally.
Let's discuss how we can help you with:

  • Retail Media: Capture your share of the growing market. Realize $500M+ gross media revenues and 2% uplift in total sales with personalized media.

  • Supplier Collaboration: Enhance CPG collaboration to unlock commercial potential. Achieve +2-5% improved category sales.

  • Competitive Insights: Understand key business drivers and customer needs. Realize +3% growth in like-for-like sales and 7% market share growth.

  • Assortment: Make data-driven assortment decisions. Gain +2-5% like-for-like sales uplift, 50% efficiency savings, and 10x ROI.

  • Price & Promotion: Enhance value perception and promotional effectiveness. Experience +1-3% sales uplift, +1-2% margin gains, and +4% cash profit with optimized pricing.

  • Loyalty & Personalization: Transform every customer interaction. Achieve +2% like-for-like sales uplift and ~20% increase in loyal customer retention.
Why partner with us?

We are the trusted partner for Fortune 100 companies and beyond, specializing in full-service consultancy supported by AI-powered data solutions.

Unmatched Expertise:

  • 18 billion+ data records processed weekly
  • 1.3 billion+ global shopper insights generated annually
  • $1 trillion worldwide retail sales analyzed each year
  • 10,000+ professionals using our tools
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| Let's chat about our Eighth Annual RPI for US Grocery
 
Since its inception in 2017, dunnhumby’s Retailer Preference Index (RPI) has been a key resource for U.S. retailers and brands, surveying over 10,000 shoppers annually to track customer preferences across 60+ grocery retailers.

The latest RPI offers vital insights into the factors driving customer loyalty, with an emphasis on price, promotions, and rewards—key pillars for long-term success in an increasingly competitive market.

With projected slow grocery sales growth in 2024, the report highlights the importance of balancing quality and savings, especially as consumer focus shifts toward price sensitivity. The RPI methodology uniquely blends financial data and customer perceptions, providing actionable insights for retailers to improve their value propositions and competitive standing.

The findings reveal that top-ranking retailers, such as H-E-B, Market Basket, and Aldi, are growing significantly faster than their lower-ranked competitors, who often struggle with value differentiation.
| Catch our Exhibitor Big Ideas Session
 

Get exclusive insights from our upcoming Retailer Preference Index!

Discover how pricing, personalization, and assortment can build trust and boost customer loyalty.
| Lets connect!
Thoughts from our experts