Tesco and dunnhumby unveiled the next phase of the industry leading Tesco Media & Insight Platform at their annual Upfront event in December 2022.
A range of new products and partnerships were announced that will help brands improve engagement with Tesco customers and offer more personalised experiences, these include:
New offsite partnerships with a range of media owners including ITVX, Pinterest and The Trade Desk, allowing brands to reach Tesco customers via new channels. These are supported by partnerships with InfoSum and LiveRamp, enabling customers to be confident that all data is safe, secure, and used to offer a more relevant shopping experience.
Expanded onsite opportunities for brands, with new sponsored placements on Tesco.com and updated app inventory, revitalised special offers pages and improved brand zones, giving CPG brands more options to educate customers, stand out earlier in the customer journey and reduce friction.
Updated in-store options for brands to launch in 2023, with a market-first in Scan as you Shop media placements and the return of online sampling. This comes alongside the ever-growing SmartScreen network, and the continued roll out of Tesco in-store Connected Displays.
Catch up on all the news and announcements by watching the event presentations and reviewing the deck.
